An effective link-building strategy will keep you one step ahead of the crowd—as long as you’re not using black hat tactics. Although most web owners ignore this technique, reports still reveal that 35% of clients will spend $1000 a month (or less) on their link building!
This shows how much value some marketers place on backlinks. A project, if carried out successfully, can give you an incredible turnover within a defined timeline.
In theory, however, this sounds easy but in reality, it can turn your whole marketing plan upside down, if you don’t do it the right way. In a 2019 report by SEO tribunal, 65% of marketers affirm that link building is the hardest SEO tactic to complete. Considering its overwhelming steps, most marketers simply avoid it, while putting more effort into other "easier" strategies.